Online Marketing
You can’t cross the sea merely by standing and staring at the water. Getting a website online is the easy bit. If you want your business to get noticed and enhance your revenue stream then ensuring that clients find a path to your website takes serious planning and consideration. At SeaDog IT we will deploy a battery of tools that makes sure your site stays on top.
Search Engine Optimisation
SeaDog IT will work through the website development processs and utilise tried and tested methods to make sure our clients rank in the top positions in Google and other search engines. Amongst just some of the methods – we will identify the top 20 keywords for SEO to focus on and look at the options for acquiring secondary domains to drive traffic to your site.
Social Media Integration
Social Media has grown dramatically in recent years and is now one of the primary ways the internet is used. To take advantage of this trend many websites have started to integrate “sharing” buttons. These buttons are placed on blog posts and website pages and allow visitors to share a link to the page with the click of a button on Facebook,Twitter, Digg, LinkedIn and many other sites. We can integrate these sharing features on our client’s websites to add value by bringing the most effective marketing strategy of them all into play – personal recommendation. We can set up Twitter and Facebook accounts for our clients and have posts to your blog automatically sent out to your followers on both services. This is a fantastic way of informing your followers that there is new content on your website, and increases the chance of them sharing the content with their own followers – bringing ever more traffic to your site!
Website Analytics
Analytics provides highly detailed information on how many people have visited your site, where they came from, how long they stayed, where in the world they are and a host of other valuable information. This in conjunction with our Social Media integration allows you to see the social reach of your content and base future content and SEO around this information. We use the worlds leading analytics system, Google Analytics. This is integrated into your site and you can choose to have a quarterly, monthly or weekly report emailed to you in PDF format as well as anytime access to Google Analytics at http://analytics.google.com via your dedicated account.
